5 Important Reasons a Professional Copywriter Actually Saves You from Yourself
How Letting Go of One Limiting Mindset Increases Productivity and Results.
Does this sound familiar to you?
You’re working on a critical project. You’ve breezed through erecting the framework and established your list of deliverables.
Now comes the hard part. The part that your skills were made for — the intellectual capital that can only come from your acutely tuned mind. As ideas form into sentences and paragraphs, you pour your thoughts onto the page. You’re building momentum. Then a team member comes to you asking for your insight on a project that isn’t due for another month.
Creative flow pronounced dead. Time of death: 10:54.
You pride yourself on being an empathetic leader — or at least you aspire to be.
Patiently, you weigh in on his concern about the low-priority project. Finally, you steer him toward his actual project manager and attempt to continue where you left off.
But your momentum is gone. Repeated failed attempts to re-access your flow lead you outside to clear your head. The guy from earlier coming to ask if you’re ok is merely a bonus to an avoidable situation. It’s obvious to you when you aren’t in the situation.
That makes it critical to put steps in place now to avoid finding yourself there again.
Like you, I’ve been there. As an experienced leader and manager, I’m constantly faced with competing priorities. In pivoting to my role as a copywriter for those in the Professional Development & Leadership field, that landscape hasn’t changed.
An objective view is needed to determine what unique skills I possess and what responsibilities I can offload. Learning to see myself through the viewpoints of others has provided a perspective that highlights my blindspots — the ones that hinder the achievement of my business goals.
Understanding your blindspots helps you realize the value in purposeful delegation.
So let’s break down the 5 reasons why a Professional Copywriter provides you even more value than you think.
1. Your Time Is Precious. Spend It Doing Things That Only You Can Do.
Like in the scenario described above, your innate abilities need to remain unencumbered. Of course there are things that require your attention, but the bulk of the tasks involved in those peripheral responsibilities don’t need to be performed by you. Delegation is essential to keeping you free to do the heavy lifting.
Crafting impactful content is no exception. When you work with a professional copywriter, you keep the ownership of the content without having to perform the time-consuming labor. What’s more, your professional copywriter is equipped with strategies that increase your authority and in turn, your results. These include:
Sublime SEO headline and content optimization
Comprehensive sales funnel strategies
A clear Call-to-Action
Skimmer and reader-friendly content
Reciprocal backlinking strategies
There are leaders who don’t recognize the value of copy — moreso, the value of good copy. Those leaders will attempt to generate content themselves, delegate the task to a low-level employee, or hire a copywriter from a bargain basement copy mill. These copy mills churn out page-filling content that’s indistinguishable from AI-generated content.
Unlike content mill copywriters, a professional copywriter will make the effort to understand your business and your desired voice.
2. A Professional Copywriter Champions Your voice, Only Better.
It seems counterintuitive. Who would be able to convey your voice better than you? This is the hardest of these reasons to accept and the biggest reason to work with a professional copywriter.
Like all leaders, you likely understand that messaging is nearly as important as message. Does it baffle you how one person can be a wealth of transformational wisdom and wallow in anonymity while another can enrapture minds while not really saying anything? That, my friend, is messaging.
Working with a professional copywriter amplifies your voice by carefully selecting powerful alternative phrasing to convey your ideas in your voice, only more impactfully and succinctly. This allows you to work on developing your core insights while giving the copywriter the responsibility of optimizing your message to reach your desired target audience.
3. You’re Brilliant at What You Do but Don’t Convey It Brilliantly to Others.
As mentioned above, your messaging is nearly as important as your message. A professional copywriter is precisely trained for exactly this. Content generation is a general skill, but targeted, effective messaging takes training, mastery, and emotional intelligence.
Professional copywriters utilize emotional techniques, methods of ethical persuasion, and SEO strategies to effectively reach and engage their client’s audience. The writer’s goal is to connect the client to the desired audience and provide that audience with impactful messaging that benefits and improves their lives.
As a leader aspiring to expand your audience and increase your authority, this should not be viewed trivially. Messaging is the critical augmentation that ensures your message is delivered in the way it is intended to be taken. Audience reception cannot be left to chance.
4. Your Reflection in the Mirror Is Not the “You” That Others See.
It’s a simple observation with a much deeper implication. In a way, we don’t see ourselves at all. What we see is our constructed self-projection and, like the subject of messaging above, our projection isn’t always received as intended. Whether it’s your business or you personally as a brand, it takes an outside observer to see what others will see.
I’m sure you’ve seen a business that states something like, “We pride ourselves on our customer service” when you know first-hand how poor their customer service is. Failing to see or even attempt to see how you are viewed by your desired audience is a critical mistake. Utilizing a professional copywriter with a qualified outside perspective that can emphasize your unique value to your potential customers averts this disaster. So many undermine their perceived authority by not effectively seeing themselves.
Your perceived authority is nearly as important as your actual authority. A professional copywriter has the required objectivity to recognize unique skills or nuanced approaches that differentiate you or your business from the competition. Coupled with their messaging strategy, the writer can leverage your unique qualities to your advantage.
5. You Have a Unique Value Proposition and It’s Not Writing Copy.
You didn’t get to where you are today by doing things the same way as others did. You achieved your success because you recognized, cultivated, and utilized something unique to you. Your uniqueness is your greatest asset. It differentiates you in ways that the right people will appreciate and benefit from.
The same goes for the professional copywriter and the talents they yield.
Simply put, you capitalize on your vision and investment by utilizing the unique talents of a professional copywriter. With the right agency, you’ll benefit from ways you couldn’t express yourself, value propositions you couldn’t recognize, and strategies that access clients you couldn’t reach.
All because you chose to save yourself from yourself.
As a professional copywriter, my goal is to help you reach yours.
Today is the day to activate that messaging tool you didn’t know was available to you. That specialist-advocate to champion your brand.
That optimized version of your voice can now be realized.
As a leader in the business sector for 25 years, I have a heart for visionaries. Your success is my motivation. Reach out to discuss how I can champion your voice and elevate your authority.
